The Tourism Authority Of Thailand License Tourism Essay

The Tourism Authority Of Thailand License Tourism Essay Background World Travel Services Limited, established in 1947, is Thailands oldest and largest travel agency. We have more than 500 employees and a fleet of more than 100 modern road vehicles. 80 qualified bilingual and multilingual guides speak fluent English, French, Spanish, German and Chinese. Company provides many daily coach tours and 2-6 days tours throughout the country such as River Kwai tours, Phuket, Krabi, Samui, Pattaya, Trang, Hua Hin/Cha-Am, and Chiang Mai and also including many special package tours to Cambodia, Laos, Myanmar (Burma) and Vietnam. The company has its own tour desks in leading hotels at all of Thailands main resorts: 23 hotels in Bangkok, 3 in Chiang Mai, 1 in Chiang Rai, 8 in Pattaya, 4 in Hua Hin/Cha-Am, 3 on Koh Samui and 4 in Phuket. In additional, the company also arranges booking for steamship companies, airlines and rail travel. Through its affiliate Air Transport Service Ltd, it acts as General Sales Agent for United Airlines. It is also a BSP/IATA agent. Vision To be the top of Travel Agent in Thailand Mission Improve the quality of transportations Having more connection with travel agent around the world. Expanding our tour desk to all leading hotel in Bangkok and some other in tourist destinations. Organization Chart SWOT Analysis Strengths Challenging of managing tourism business successfully Rapert and Wren, (1998) discussed about the challenges of managing tourism businesses successful, the company must provide satisfying experiences for tourists and guests while profiting their owners. During the past 60 years, World Travel Service is exists in tourism business which has proved itself about the successful in making business strategy and policy. One of those strategy is serving the guests with most standard service tour throughout the country, our tours are standard because the guests will have the program mentioned by our staff from the tour desks about what are they going to see on that particular tour and how many stop that the tour are going to make and they will know about the time that the tours will finish and what time they should be back at the hotels. The tour guides are not allowed to sell any other programs that doesnt mentioned on the tours. All above about standard service is related to Laws (2004) which mention as Standard Service Quality in tourism is ve ry important, The level of service which management team sets might be higher (or lowers) than the clients anticipation of service standards and the Quality Systems might not control services standards in ways which matter to clients . Quality of Staff GÓmez-Mejà ­a et al (2004) discuss on choosing the right person for a job can make a tremendous positive difference in productivity and customer satisfaction. Sharpley (2005) described selection is very important recruitment and selection procedures that identify potential employees who will not only have a natural disposition towards service provisions, but who will also fit in with and respond to the organizations service culture. So, these above 2 ideas are related to the way how World Travel Service selects and recruits their employees. Currently, most of tour guides graduated from Fine Art Department, Silapakorn University, who know information about Thailand very well. Some other graduated from abroad can speak English fluently which make our tour guides become one of the most standard tourist guides of the country. Focus on premium and luxury tour Eleri Jones and Claire Haven Tang (2005) explained that trend of the luxury market have been raising and it will become the most important part of tourism industry. Now, World Travel Service does their marketing strategy on high-end market which focused on premium and luxury tour by providing extravaganza trips around Thailand. And it is more valuable than mass tourism which having only quantity but no quality of customers. Weaknesses Centralized Management Pieniazek (2007) explained that power being consolidated at the top of the organization, risk is high if the top of the organization becomes incapable of leading the organization (death, illness, or massive organizational size causing a weak span of control) Employees also will feel less motivated to perform for the organization as they will not have an avenue for sharing their ideas on how to improve the organization. World Travel Service use Centralized Management style since their first operated in 1947 which continuously making decision by only one Thai owner of the company, Mr.Kusa Phunyarachun, 92 years old. In some urgent situation, owner cannot response immediately that why sometimes it can cause of failure and dissatisfaction. Old Building and Old Facility In hospitality industry such as hotel, travel agent, the geographical appearance is important. ICRA rating, (2009) discussed that the quality of companys property is directly effect to the image of business. Its not only to attract the customers, but also create the brand loyalty. The head office of World Travel Service has never been renovated since its first operation in 1947. Customer first impression can be impacted by the companys surrounding such as reception area, furniture style, decoration, parking area, Vehicle. Technology (E-Tourism) Galloway, Mochrie Deakins, (2004) discussed that online technologies within the tourism industry have significantly impacted on communications, transactions and relationships between the various industry operators and with the customers, as well as between regulators and operations. World Travel Service also doing the e-tourism such as web based technology, online reservation, etc. All of this are play the important role for e-business if the company can keep doing well, it will bring a lot of benefit to company. In the other hands, the company cannot handle to have the excellent operation system and updated website, the company will lost more gain. Opportunity Affordable Winter Travel Ideas to escape the Cold Christakos (2009) explained that many of tourists cant afford the luxury Hawaii or Bahamas vacation but if they want to relax and enjoy themselves while escaping the blustery winds of the north, there are plenty of things they can do. Thailand stays warm all year round, and it is most comfortable during the winter months. Its an increasingly popular destination for Australian and East Asian travelers who want both beautiful beaches and exciting modern cities like Bangkok, but there are often some very good deals for flights from the U.S. They dont come around every day, though, so you have to snatch them up when you find them. World Travel Service can gain profits from tourists who want to relax in Thailand. Thailand Rank Best VALUE FOR MONEY Thailand has again emerged as the worlds best brand in terms of value for money, according to the 2008 Country Brand Index (CBI), the third consecutive year it has won this accolade. Thailands ranking as the Best Country Brand for Value for Money was announced on 11 November, 2008, at the World Travel Market, the premier annual exhibition of the global travel trade. The same Brand Index also ranked Thailand third in the category of Friendly Locals and Authenticity. (International Public Relation Division Tourism Authority of Thailand, 2008). Thailand is the one of tourist attraction which is valuable for the money. This thing will make us become the favorite choice for the tourist who has limit money for their holiday. So that is show about how much Thailand tourism industry could lure on the customer come to visit and some of them might use the service from World Travel Service. Threat Global Warming is threatening Thailands climate The average of the worlds temperature increases and the serious natural disaster happens causing negatively effects on peoples health. The tourists are cancelled tours of World Travel Service because Thailand faces problems about natural disasters and disease problems such as depression, flood, H1N1 influenza and etc. Climate also influences environmental conditions that can deter tourists, including infectious diseases, wildfires, algal blooms, insect or waterà ¢Ã¢â€š ¬Ã‚ borne pests (e.g. jellyfish), and extreme events such as hurricanes, floods or heat waves. It is also a crucial determinant of tourist decisionà ¢Ã¢â€š ¬Ã‚ making. Seasonal climate fluctuations at tourism destinations and at major outbound markets are key drivers of tourism demand at global and regional scales. Weather is an intrinsic component of the travel experience and also influences tourist spending and holiday satisfaction (UNWTO, UNEP and WMO 2008). Thailands political crisis Ten Kate (2010) emphasized the economic costs from a long-running crisis have so far been largely confined to the tourism industry, consumer sentiment is declining and businesses are hurting. The crisis was hitting confidence, tourism, private consumption and investment. The United States, Britain, Australia, Japan and other countries have warned citizens to reconsider travel plans to Bangkok. World Travel Service is mostly focusing on the foreigner tourist so the company also hitting by this situation. The customers booking for this year is very different to last year. Many tourists cancelled flights, hotels, car rental bookings and other tourism activities. This resulted in another two quarters of a quiet period for Thai tourism. Ryu, S. JR. (2005) explained that political instability can increase the perception of risk at a destination and generates negative publicity, which results in an inevitable decrease in tourist arrivals. Risk perception can influence tourist decision-makin g and destinations can be severely affected. High Fuel Prices Affect Tourism The fuel price is increasing, so its effect to all industries. World Travel Service is directly affected by fuel price because all activities of company use the vehicle for transportation. The raising of fuel price increases the cost of the company but they could only slightly put on the price of their product. So they have to prepare themselves for handle this thing. Hupp (2008) explained that hotels, cruises, airlines, travel agent and others in the travel industry are affected negatively by high oil prices because transportation costs are higher, and consumers are spending less because of stress on their budgets. Recommendations Update company website. The web site of WTS is far more out of date, The Company have been operate as the largest and oldest travel agency of Thailand but somehow about the company profiles is only four paragraph long which some time make to company not gain more trusts from the customer. Therere many things that we can put on the website such as pictures from the past until present, which transportations they were used from the past to now and also the number of tourist who using the company service. As now E-tourism is very popular, people would like to search from the internet about the company and price and the tour programs before they make a decision to buying it. So its very necessary to develop the company website immediately. Mason (2008) explained that information about tourism product is vital to assist the consumer in making choice. Electronic forms of messages about tourism products have certain advantages over printed source. Electronic forms can be more up-to-date and hence topical, they can be more visual and in relation to computerized systems. Increasingly, consumers are using internet sites for planning, searching, reserving and purchasing tourism products. Improve more facilities in Guest Lobby Area. The facilities around the reception area are very poor, for example the chairs are not nice and uncomfortable and there is only one sofa for guests to sit. Those who come early grab a good seat and for those who came late sometime have to sit outside or seat on a small chairs which is not suitable for our guests who actually have a large body. Also for our guests who spend over 2,000 baht for a full day tour and around 1,000 baht for a half day tour, this is expensive and I think the guests are looking forward to have a best of their time in Thailand by taking the tours with us started from a first minute when they arrived until the end of the tour. ICRA rating, (2009) discussed that the quality of companys property is directly effect to the image of business. Its not only to attract the customers, but also create the brand loyalty. The improvement of transportation The company should improve their fleets to catch up with trend in order to stay as a leading travel agency of Thailand from example the number of the company fleets is about 100, and half of that includes the previous series of Toyota Camry and Mercedes Benz bus are very old. Especially for the bus that have been using for over 20years old, many times it has break down while using on the tours. This is a big problem for us to solve this problems such as finding a local taxi in order to bring the guests to the closest destination to wait for other transportation that come from Bangkok to pick the guests. This process takes long time for everyone and of cause causing dissatisfy to the guests that they have to be waiting for so long which after all affect our company brand. Lamp and Davidson (1996) emphasized that the purchaser of tourism product must experience the trip to access the product, the quality of the transportation experience becomes an important aspect of the tourist experi ence and, therefore a key criterion that enters into destination choice.

Hallstead Jewelers Case Study

Submitted by Yellow Team Eunice King Ronda Klassen Joshua Krupnick Larry McCraw Ronald Mills BUS 5431 Managerial Accounting Professor Nancy Shoemake April 18, 2010 1. 0Summary Hallstead Jewelers was one of the largest jewelry and gift stores in the United States for 83 years. Customers came from throughout the region to buy from extensive collections in each department. Any gift from Hallstead’s had an extra cache attached to it as they were known for having the best. Even though the principal retail shopping areas shifted two blocks west, Hallstead’s reputation and selection still brought in customers. In 1999 however, sales became stagnate and profits were starting to slip. The owners (two sisters, Gretchen and Michaela) made several changes in an effort to revitalize the store back to its full glory. The largest decision they made was to move the stores location, expanding it by 50% more space and selling staff. This move resulted in a five-year lease as well as extensive and expensive renovations. They also made some changes in product offerings and offered more sales potential at the cost of minor reductions in margins. During the year it took to complete the Hallstead’s renovation the industry started showing major changes toward internet based jewelry sales. Tiffany & Company, a business with an origin much like Hallstead Jewelers, grew into an international powerhouse. At the same time, a start-up internet seller, Blue Nile, became the second largest diamond seller in the U. S. While Hallstead’s was growing their fixed costs by doubling their rent payments, Tiffany and Blue Nile were increasing their revenue with â€Å"virtual† storefronts allowing them to increase sales with very little increase in expense. In an effort to explore ideas in strategy that would return the business to profitability, the sisters compiled some questions for their accountant to analyze using some additional operating statistics. The following answers will take a deeper look into the mechanics of the business and provide Gretchen and Michaela with recommendations to get their business back on track. 2. Changes in Breakeven and Margin of Safety The following table shows that while the breakeven in both sales dollars and number of sales tickets has continued to rise from 2003, to 2004, and to 2006, the margin of safety has decreased over the same period of time. What caused this change? 3. 0Reduction in Price One idea the consultant had was to reduce prices to bring i n more customers. The following table illustrates that by reducing prices 10% and increasing sales to 7,500 tickets, the company’s operating income significantly decreases, losing an additional $580K over the previous year’s income/loss. Breakeven in sales tickets is 9,337 – an increase of 1,832 from the previous year. Breakeven in sales dollars increases $1. 47 million to a total of $13. 12 million needed. 4. 0Elimination of Sales Commissions Another idea that Gretchen had was to eliminate sales commissions even though both her Grandfather and Father insisted that commissions were one of the reasons for their success in the past. The figure below illustrates that the elimination of sales commission greatly affects operating income. By eliminating the sales commission in a projection of the three previously reported years, we can see that operating income is in the positive for all three periods. Although Gretchen’s father and grandfather perceived commission to give them a competitive edge, calculations prove that the commission payments are definitely hurting Halstead’s bottom line. Further consideration should be given to eliminate them if possible. 5. 0Advertising Michaela felt that a bigger store could benefit from greater advertising and suggested that advertising be increased by $200,000. If advertising expenses were increased by $200,000, the breakeven point in both sales dollars and sales tickets would increase. For Fiscal Year (FY) 2006, Hallstead spent $257,000 on advertising. If this were increased to $457,000, the breakeven point would be as follows: Breakeven in sales tickets = Breakeven sales dollars / Average sales tickets 7,805 = $12,120,525. 73 / $1,553 Breakeven in sales dollars = Total Fixed Costs / Contribution margin ratio $12,120,525. 73 = $5,211,000 / 0. 430 The affect of the increases in advertising expenditures on the breakeven point in sales dollars would be an increase from $11,655,335. 72 to $12,120,525. 73, a difference of $465,190. 01. It would probably be a good idea for Hallstead Jewelers to try the increase in advertising. Although the company is currently struggling with a negative operating income, the increase in breakeven dollars is relatively nominal. Competition from much larger companies, such as Tiffany & Company, as well as internet jewelry sales from companies such as Blue Nile has taken some of their business. Perhaps some of this increased advertising budget should be spent on expanding their business to the internet and advertising there; allowing Hallstead to compete more directly with Blue Nile and boost sales. Increased advertising may also help bring in more customers who are not yet aware of the company’s new Washington St. location and larger renovated store. 6. 0Average Sales Tickets The following overview takes a look at how much the average sales ticket would have to increase to breakeven if the fixed cost remained the same in 2007 as it was in 2006. Average sales ticket for 2006 is $1,553 @ 6,897 tickets for an Operating loss of $406,000. †¢# of tickets x Average sales ticket = Sales revenue †¢6,897 tickets x $1,553 = $10,711,041 †¢Average ticket sale dollar amount needed to break even = Sales revenue needed to break even / # of sales tickets for 2006 †¢Average ticket sale dollar amount needed to break even = (Fixed Cost / Contribution Margin Ratio) / # of sales tickets for 2006 †¢Average ticket sale dollar amount needed to break even = ($5,011,000 / 0. 43) / 6,897 †¢Average ticket sale dollar amount needed to break even = $1689. 2 †¢Average sales ticket increase to break-even = Average ticket sale needed to break even – Average sales ticket for 2006 †¢Average sales ticket increase to break-even = $1690 – $1,553 = $137 By reducing prices 10% and increasing sales to 7,500 tickets, the company’s operating income significantly decreases, losing an additional $580K over the previous year’s income/loss. Breakeven in sales tickets is 9,337 – an increase of 1,832 from the previous year. Breakeven in sales dollars raises $1. 47 million to a total of $13. 12 million needed. 7. 0Recommendations In our analysis of Hallstead Jewelers we found that Income was steadily declining and the move to the new location, with increased fixed costs, resulted in a loss for 2006. We implemented several options to see what variances would occur. A consultant recommended a 10% reduction in prices which would lead to an increase in sales. We showed this to be a bad idea as operating income significantly decreased with the price reduction. Another idea was to eliminate sales commission. Eliminating sales commission greatly enhanced operating income and resulted in positive operating income for all three years. Michaela suggested increasing the advertising budget by $200,000. Increasing the advertising budget increased the breakeven in sales dollars by $465,190; if increasing the advertising budget results in increased sales it would be justifiable. Based on our analysis of Hallstead Jewelers we would recommend that they discontinue the practice of paying sales commissions. Although Gretchen’s father and grandfather perceived sales commission to give them a competitive edge and drive sales, calculations prove that the commission payments are definitely hurting Halstead’s bottom line. Elimination of sales commission in 2006 would have resulted in $1,215,184 less in breakeven sales dollars. The company's name and reputation should be asset enough to drive Hallstead Jewelers sales. In addition, we would recommend Hallstead Jewelers use $200,000 from the elimination of the sales commissions and apply it to increasing the advertisement budget combating stiff competition from large retailers such as Tiffany and Company and the internet business, Blue Nile. The increased advertising budget should be assessed on an annual basis to validate its effectiveness. Works Cited Jiambalvo, James. Managerial Accounting 4th ed. New Jersey: John Wiley, 2010. â€Å"Break-Even Analysis. † Wikipedia Online http://en. wikipedia. org/wiki/Break_even_analysis. (11 APR. 2010) â€Å"Contribution Margin. † Wikipedia Online http://en. wikipedia. org/wiki/Contribution_margin. (10 APR. 2010)

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The Physics Of Physics Change Us Essay - 1606 Words

I want to go back to freshman year when I first met you and just kiss you right then and there. Why did we wait so long? One. Two. Three. Four. Five. Six. Six years went by before we were ever made; before we went from this to that, and we finally got what we had both wanted since the day we had first met, but both somehow kept ourselves from achieving. You’re the arms ill lay in forever until the laws of physics change us. Or was it that once we have gotten here, we will tend to stay at rest, wasn’t it? Let’s go back to when we were in the room with the blackboard. It was anything you imagined once you stepped inside of it. Let’s take a trip back to that box when I drew dino-chicken nuggets on the blackboard or when I sat in my corner spot; the perfect place to watch you as you toyed with your guitar. When you kiss me, it takes me when back to when I stared at you from across the lunch yard. I wanted you to look at me. I wanted your attention to fill me up and fizz me over. But your far away gaze hollowed me out and left my lungs tripping over one another. I was afraid. Afraid of you. I wanted you, and I wanted you to want me, but I was afraid of wanting someone. Or not being wanted at all†¦ I want you so bad. I don’t want to be buried when I die. â€Å"Sad† Long pauses rip my intestines out my bellybutton; I looked down to tremoring hands. An abyss would feel smaller than the hole that sucked my insides away. Finally, you only replies with, â€Å"You?† How could you destroyShow MoreRelatedPhysics : Physics And Calculus Applications1711 Words   |  7 Pages MATH EXPLORATION PHYSICS AND CALCULUS APPLICATIONS MS. BUICA – MCV4U7-03 JANUARY 8, 2016 BY: RAMEEL KHAN ------------------------------------------------------------------------------------------------------------ INTRODUCTION The subject of physics applies calculus to many of its principles in order to explain various concepts and objects. 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